Member Engagement In Theory and Practice

Recorded On: 12/17/2014

Following the lively and invigorating discussion on member recruitment and retention at the State Affiliate education session during the AHCA/NCAL National Convention we will now focus on the concept of the ladder of member engagement as it relates to recruitment. In this follow up webinar, we'll dive more deeply into the concept of member engagement and how it supports the relationship-building that is essential to strong retention. We'll apply the theory of engagement to practical situations AHCA/NCAL state affiliates face every day: creating an effective renewal cycle, building a strong member welcome and orientation process, bringing event content to members, and ensuring that all categories of members feel equally valued.

Learning Objectives:

1. Attendees will understand the theory of member engagement
2. Attendees will learn practical actions they can take to increase member engagement through the normal daily operations of their affiliates
3. Attendees will have the opportunity to share their own success stories, good practices, and lessons learned


Elizabeth Engel
Chief Strategist
Spark Consulting, LLC

Components visible upon registration.