The Generational Shift: Engaging Millennial Members & Staff

The workforce is changing which means your association staff and members aren't exactly who they used to be. It's now critical for association leaders to evolve with members' changing needs to recruit and retain the younger generation of long-term care leaders. And who better to learn from about the evolution of today's workforce than a former AHCA state affiliate professional turned workforce speaker, Cara Silletto, who now works with long-term care leaders across the country to reduce unnecessary employee turnover and make managers more effective in their roles? Come hear the inside scoop from an early Millennial herself, who can help you engage more young members and staff to build a stronger voice in your state!

Learning Objectives:
Identify workforce and membership demographics and trends
Uncover the evolution of generational mindsets over time to understand why Millennials think and work so differently than previous generations
Learn strategies for gaining greater engagement and loyalty from Millennial members and staff

Cara Silletto
President & Chief Retention Officer
Crescendo Strategies

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