Lesson 1: Introduction to The Three Drivers of Trust for COVID-19 Vaccine Uptake
In this lesson, we will introduce the three drivers of trust: empathy, logic and authenticity. We will discuss what we need to do to build trust on our teams and organizations, particularly when forms of inequity are present. We will discuss ways to address the historical and present-day impact of racism and other inequities experienced by staff who identify as Black, Indigenous or People of Color. We will explore how to design and execute a strategy to build trust at scale – for all levels of staff, on all shifts, and across departments, even when facing staffing challenges. Learners will engage champions and share leadership to build trust person-by-person in long-term care facilities. We will explore how to get the most out of the course and summarize how the methods support learners to build trust in real time to improve staff COVID-19 vaccine uptake, staff wellbeing and resident safety.
Learning Objectives:
At the end of this lesson, learners will be able to:
- Describe how to make the most of the course to build trust on teams and across the organization to increase vaccine uptake in improve other safety and infection control efforts
- Explore why trust (and a culture of trust) matters in long-term care facilities
- Define trust and recognize the three drivers of trust: empathy, logic and authenticity
- Explore barriers to trust such as resistance to change, structural inequities and histories of broken trust
- Assess personal readiness to build trust
- Identify long-term system-level strategies to support trust in the context of vaccine uptake
- Identify, recruit and train trust-building champions to improve COVID-19 vaccine uptake in long-term care facilities
- Share leadership and design a strategy to build trust person-by-person across our organizations for vaccine uptake
- AAMC Principles of Trustworthiness
- We Are Greater Than Covid. The Conversation: Between Us, About Us
- Preferred terms for select groups and populations
- Wyatt R, Laderman M, Botwinick L, Mate K, Whittington J. Achieving Health Equity: A Guide for Health Care Organizations. IHI White Paper. Cambridge, MA: Institute for Healthcare Improvement; 2016
- American Medical Association & American Association for Medical Colleges. Advancing Health Equity: A Guide to Language, Narrative and Concepts
- The State of Trustworthiness, AAMC Center for Health Justice, 2021
