Lesson 3: The Second Driver of Trust: Logic
Logic is experienced as “Your reasoning and judgment are sound.” This requires effective communication. In this lesson, we will learn how to communicate your logic effectively to build trust among staff and colleagues. Learners will also explore strategies for responding to misinformation and practice using these strategies in trust-building conversations. We will address the presence of cultural differences and historical racism and other inequities that can impact how individuals process information.
- Learning Objectives
- At the end of this lesson, you will be able to:
- Understand what logic is and how to communicate it effectively
- Learn strategies for communicating with people whose logic differs from you
- Learn strategies to address misinformation about COVID-19 vaccines while maintaining the tenants of trust building
- Understand the importance of acknowledging cultural differences to foster respect and inclusion in our communication strategies
- Explore communication strategies that address racism and other inequities among historically marginalized staff groups
- At the end of this lesson, you will be able to:
Components visible upon registration.
- Christiano, A., Barry, J., Neimand, A., Martin, B., Tolentino, L., Cloutier, B. & Darby, M. Invest in Trust: A Guide for Building COVID-19 Vaccine Trust and Increasing Vaccination Rates Among CNAs. AHRQ Pub. No. 21-0035-EF. Rockville, MD: Agency for Healthcare Research and Quality, 2021.
- Lewandowsky S, Cook J, et al. The COVID-19 Vaccine Communication Handbook. A practical guide for improving vaccine communication and fighting misinformation.
- American Psychological Association. Building Community Trust to Improve Participation in COVID-19 Testing and Contract Tracing.
