National Quality Award Bronze Series
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Thank you for your interest in the AHCA/NCAL National Quality Award Program! The Bronze Award is the first step in the Quality Award journey. Through the Bronze criteria, you will assess your organization's mission, vision and other key factors that lead to success. This effort will provide a strong foundation for later Silver and Gold Award applications.
The "Bronze Criteria Series" is a sequential series of videos, each covering an individual question in the Bronze Criteria. You will write your Bronze application as you view the series, resulting in a complete application, ready to submit at the end of the series.
Please note while these videos may be viewed in any order, the National Quality Award Program recommends viewing these videos in order and in totality.
Permission to use, copy and/or distribute any documentation and/or related images from this series shall be expressly obtained from AHCA.
© 2026 American Health Care Association. All rights reserved.
All National Quality Award Bronze Series materials subject to this copyright may be photocopied or distributed for the purpose of nonprofit or educational advancement. The use, photocopying, and distribution for commercial purposes of any of these materials is expressly prohibited without the prior written permission of American Health Care Association.
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Cathy Bergland
Baldrige Expert, Gold Panel Judge, Examiner
CB Leadership Group
Cathy is the lead consultant and owner of the CB Leadership Group. The CB Leadership Group focuses in the areas of Leadership Development, Intercultural Competence, and Performance Excellence. She brings nearly 40 years of leadership and experience, having served in and with various older adult organizations.
Cathy has more than 15 years of experience with the Performance Excellence Criteria (Baldrige Criteria). She serves as a Judge, Trainer, Examiner, and chair of the Board for the AHCA/NCAL Quality Award program and is certified through the Performance Excellence Network in Minnesota to perform organizational assessments and evaluate organizational performance.
Cathy received her undergraduate degree in Music Therapy from the University of Wisconsin-Eau Claire, her MBA from the University of St. Thomas, and is also a licensed Nursing Home Administrator. She has filled adjunct faculty positions with the University of Wisconsin-Eau Claire (Health Care Administration) and Bethel University (MBA Program). She is a Qualified Administrator (QA) for the Intercultural Development Inventory (IDI). She also serves on several Boards, providing governance and oversight to those organizations.
